Project One
Rebuilt the marketing site and onboarding flow, cutting load time by 60% and lifting sign-ups by 25%.
- Client
- Fintech startup
- Year
- 2026
- Role
- Design & development
- Duration
- 8 weeks
Fintech startup
- Page load time
- −60%
- Sign-up conversion
- +25%
- Lighthouse score
- 98
The challenge
The existing site was built on a heavy page builder. Every change needed a developer, pages took more than five seconds to load on mobile, and the sign-up flow lost most visitors at the second step.
The approach
We started with two workshops to map the audience and rewrite the core message. From there I designed a lean component library in Figma and rebuilt the site in Next.js with Sanity as the CMS, so the marketing team could publish on their own.
The onboarding flow was cut from five steps to two, with progress saved automatically and clear error states.
The outcome
The new site launched on schedule. Within the first month, sign-ups rose by a quarter and the team shipped twelve new pages without developer help.