Project Two
Headless storefront with custom product configurator and a checkout tuned for mobile.
- Client
- D2C brand
- Year
- 2025
- Role
- Lead developer
- Duration
- 12 weeks
D2C brand
- Mobile conversion
- +32%
- Largest contentful paint
- 1.4s
- Faster merchandising
- 3×
The challenge
The brand sold highly customisable products, but the default theme could not show combinations clearly, and most shoppers dropped off on mobile.
The approach
I built a headless storefront on Shopify's Storefront API with a live product configurator, image previews for every combination, and a checkout designed thumb-first.
The outcome
Mobile conversion improved by a third, and the team can now launch new product variants in minutes instead of days.