03 — Posts
Notes from the work.
Short, practical writing on freelancing, performance, design and the tools I use to ship client projects.
How I scope a freelance project in one call
The questions I ask in a first call to turn a vague idea into a clear proposal, timeline and budget.
A practical checklist for Core Web Vitals
The fixes that move LCP, INP and CLS the most on typical marketing sites, in the order I apply them.
Choosing a CMS for small business sites
When a headless CMS is worth it, when a visual builder is the better choice, and how I help clients decide.